Powerful Writing, at Your Service.

 
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My Approach

Regardless of the size or type of project—and whether it calls for my copywriting or editing expertise (or a mix of both)—I approach my work with the same level of care and attention to detail that I apply to my own writing endeavours.

From well before I “hung up my shingle” as a freelance writer and editor, I’ve based my work and reputation on three main pillars:

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Well-developed knowledge of my subject matter

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Careful attention to language and style choices

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Clear, consistent and honest communications

If you’re looking for a professional who cares as much about your projects as you do and will put discipline, research and a critical perspective to work for your messaging, you’ve come to the right place.

And if you’d like to learn more about what I stand for as a professional and as a person, check out this blog post.

 

Copywriting

  • Long-form content, including eBooks and white papers

  • Research-based blog posts and articles

  • Advertising copy for print, mobile and OOH campaigns

  • Sales proposals, sell sheets, case studies and other B2B content

  • Press releases and other PR material

  • Social media ghost-writing

Editing

  • Copy editing and style sheet development (for business and creative writing projects)

  • Substantive editing for overall flow and readability

  • Line editing for power and persuasiveness

  • Proofreading for accuracy and consistency

  • Cold reading (for creative writing projects) for continuity of voice and timelines

Digital Strategy

  • Marketing campaign planning and execution

  • Brand messaging development and omni-channel media execution

  • Cross-channel content syndication using MarTech solutions

 
 
 
 

Select Samples

 
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eBooks, White Papers, Info Guides

Competing in Canada’s Challenging Retail Industry: TC Media’s Guide for Digital Promotion Distribution Success

Transform Your Data-Driven Business: Drive Performance, Power and Security with Future-Ready IT

Click-and-Collect: Steps to Building a Profitable Grocery eCommerce Program

2016–2017 Digital Marketing Holiday Guide

What You Need to Know about Online Fraud

Blog Posts

Digital Marketing Technology

Bricks-to-Clicks and Beyond: 4 Ways to Improve Grocery Flyer Conversion Rates

Grocery Retail Marketing 101: A Primer on Gen X, Millennials and Gen Z

Beyond Loyalty—5 Ways to Drive Shopper Engagement Using Mobile Gamification

5 Game-Changing Benefits of Being in the Marketing Cloud

 

Financial Technology Innovation

Rotman School of Management Fuels Financial Innovation

Citi Develops Leading-edge Global Institutional Fintech from the Heart of Mississauga

Success in Ontario Provides Global Expansion Proof Point for Paytm


Workplace Productivity, Communications and Culture

4 Bad Business Habits That Could Be Costing You Time and Money

9 Ways to Increase Productivity and Save Time Using Cloud Accounting

Disruption and Demand for Growth Leads to the Rise of the Gig Executive

How Empowering In-store Associates Improves Your Grocery Business

Web Content Strategy and Development

HealthPRO Procurement Services Inc.

Chartered Professional Accountants of Ontario “Become a CPA” section

Fox Marin Associates

Storage City, New South Wales and Queensland, Australia 

Copy Editing and Cold Reading 

All My Puny Sorrows (Miriam Toews, Knopf Canada) – winner, 2014 Rogers Writers’ Trust Fiction Prize; finalist, 2014 Scotiabank Giller Prize

The Counting House (Sandra Ridley, Book*Hug Press) – finalist, 2014 Archibald Lampman Award

Light Light (Julie Joosten, Book*Hug Press) – finalist, 2014 Governor General’s Award in Poetry; finalist, 2014 Gerald Lampert Memorial Award; finalist, 2014 Goldie Award: Poetry

Polyamorous Love Song (Jacob Wren, Book*Hug Press) – a Globe and Mail Top 100 Book of 2014; finalist, 2015 ReLit Novel Award

Us Conductors (Sean Michaels, Random House of Canada) – winner, 2014 Scotiabank Giller Prize